Becoming A Category Of One PDF, ePub Books


Books category business full online in PDF, ePub format, this Business & Economics books, This book inspires us to go for greatness and to win by using our hearts as well as our minds."—Ken Blanchard, coauthor, The One Minute Manager "Becoming a Category of One will delineate how you can differentiate yourself from others who ... Books category business in PDF, Docs format.
Becoming A Category Of One book

Becoming A Category Of One

Author: Joe Calloway
Publisher: John Wiley & Sons
ISBN: 9780470529355
Size: 23.37 MB
Format: PDF, ePub, Docs
View: 2349

Becoming A Category Of One by Joe Calloway



Books Title: Becoming A Category Of One

A revised and updated edition of the bestselling "no-nonsense guide to beating the competition."-Publisher's Weekly Becoming a Category of One reveals how extraordinary companies do what they do so well and gives you the tools and ideas to help your business emulate their success. Packed with real case studies and personal reflections from successful business leaders, it helps you apply the best practices of the best companies to set yourself apart from your competitors and turn your business into a market leader. Whether you run a multinational corporation or a two-person start-up company, the lessons you'll find here apply to any business. This Second Edition includes a new chapter on "tie breakers," updated examples of today's category of one companies, and special contributions from business experts, bestselling authors, and CEOs on the future category of one business. Revised and updated to remain relevant to today's market conditions and new innovations A new edition of the bestselling title from the author of Indispensable and Work Like You're Showing Off Today's struggling economy puts even greater importance on the theory and practice of business differentiation This edition includes 20 percent new material; if you liked the original edition, you'll love this new Second Edition Reliable, proven advice that works for businesses of any size in any industry Now more than ever, you have to differentiate your business from the competition to succeed. Becoming a Category of One gives you the blueprint for building your own extraordinary business.


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