Marketing Communications Classics PDF Books


Books category classics full online in PDF, Mobi format, this Business & Economics books, An International Collection of Classic and Contemporary Papers Maureen
Fitzgerald, David Arnott. possible confounding here with the 'think-feel' dimension
), and perceived risk of choosing the wrong brand. The respondent sample is
confined to those who have bought the product category at least once in the past,
and the involvement ratings are averaged across all respondents. This approach
confuses product-category involvement, brand-choice involvement, and the
differential ... Books category classics in PDF, Docs format.
Marketing Communications Classics book

Marketing Communications Classics

Author: Maureen Fitzgerald
Publisher: Cengage Learning EMEA
ISBN: 9781861525079
Size: 58.64 MB
Format: PDF, ePub
View: 5282

Marketing Communications Classics by Maureen Fitzgerald



Books Title: Marketing Communications Classics

With contributions from key experts in the field, this volume brings together a selection of classic and contemporary articles on marketing communications.


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