Ceo Speak PDF, Kindle Books


Books ceo speak the language of corporate leadership full online in PDF, Docs format, this Business & Economics books, CEO-Speak explores the metaphors and persuasive strategies used by leaders at Enron, Microsoft, AOL-TimeWarner, General Electric, IBM, Nortel, Canadian National Railways, Andersen, Disney, and Alcan-Pechiney-Alusuisse. Books ceo speak the language of corporate leadership in PDF, Kindle format.
Ceo Speak book

Ceo Speak

Author: Joel Henry Amernic
Publisher: McGill-Queen's Press - MQUP
ISBN: 0773575596
Size: 63.73 MB
Format: PDF, ePub, Docs
View: 4712

Ceo Speak by Joel Henry Amernic



Books Title: Ceo Speak

CEO-Speak explores the metaphors and persuasive strategies used by leaders at Enron, Microsoft, AOL-TimeWarner, General Electric, IBM, Nortel, Canadian National Railways, Andersen, Disney, and Alcan-Pechiney-Alusuisse. Amernic and Craig show that CEOs are frequently presented as heroes engaged in "the war of business" who can effect astonishing miracles of financial performance and reinvention. Contesting the notion that accounting is objective, CEO-Speak serves as an introduction to the controversies and ambiguities in corporate accountability and provides rich examples of the excesses of corporate communication.


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